Search Results for Will. - Narrowed by: Product management. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dWill.$0026qf$003dSUBJECT$002509Subject$002509Product$002bmanagement.$002509Product$002bmanagement.$0026ps$003d300?dt=list 2025-12-02T16:03:48Z Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-12-02T16:03:48Z 2025-12-02T16:03:48Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The brand gym : a practical workout to gain and retain brand leadership ent://SD_ILS/0/SD_ILS:41906 2025-12-02T16:03:48Z 2025-12-02T16:03:48Z by&#160;Taylor, David, 1964-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:52235 2025-12-02T16:03:48Z 2025-12-02T16:03:48Z by&#160;Morgan, Adam, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Brands &amp; gaming : the computer gaming phenomenon and its impact on brands and businesses ent://SD_ILS/0/SD_ILS:12403 2025-12-02T16:03:48Z 2025-12-02T16:03:48Z by&#160;Nichols, David, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The hero and the outlaw : building extraordinary brands through the power of archetypes ent://SD_ILS/0/SD_ILS:16637 2025-12-02T16:03:48Z 2025-12-02T16:03:48Z by&#160;Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The Brandmindset ent://SD_ILS/0/SD_ILS:13247 2025-12-02T16:03:48Z 2025-12-02T16:03:48Z by&#160;Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/>