EGO : the difference between telling and selling.

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Title:

Author:

EGO (Firm)

ISBN:

9781584231462

Corporate Author:

EGO (Firm)

Publication Information:

Corte Madera, Calif. : Gingko, 2003.

Physical Description:

256 pages : color illustrations ; 22 cm

Contents:

Case study I : Baby press conference -- Case study II : Consolidated Baily -- Case study III : Double agent -- Case study IV : Duffs -- Case Study V : ESPN outdoors -- Case Study VI : Lee Pipes -- Case study VII : Meetup -- Case study VIII : One Main -- Case study IX : The truth about -- Case study X : UARM -- Case study XI : U.S. concepts -- Case study XII : Zakka -- Icons & logos.

Corporate Subject:

EGO (Firm) -- Catalogs.

Subject Term:

Commercial art -- United States -- Case studies.

Advertising agencies -- United States -- Case studies.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGCT	1:GEN-BOOK	000039569	741.6 EGO	1	Searching... Unknown

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Summary

Offering insight and substance for real-world designers, this inspirational book is a must-have for designers seeking to develop more substantive content for clients. Showcasing the work of EGO, it includes corporate identities, TV graphics, web site designs, videos and packaging for a list of clients including MTV, The Standard Hotel, Meetup, IBM, Lee Jeans, Tokion Magazine and Ungaro.