Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer
Title:
Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer
Author:
Basson, Lisa.
Personal Author:
Publication Information:
2008.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
Added Corporate Author: