Search Results for Brand communication -- Research

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18 Results Found

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Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Peters, Luise.

Format:

Computer file

Publication Date

2012

Excerpt:

Brand building beyond advertising : exploring the engaging effects of various brand communication

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising -- Brand name products.

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Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand equity -- Research -- South Africa

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Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand communication -- Research

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International business : competing in the global marketplace

Hill, Charles W. L., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

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Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

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How clothing colour affects personal brand communiction and perception

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

How clothing colour affects personal brand communiction and perception / Mokoena, Kamogelo.

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Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Marketing Communications -- Research -- Client Research -- Opportunity or Problem Research -- Audience

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Understanding terrorism in the age of global media : a communication approach

Archetti, Cristina.

Format:

Books

Publication Date

2013

Excerpt:

Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.

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10.

Health industry communication : new media, new methods, new message

Hicks, Nancy J.

Format:

Books

Publication Date

2012

Excerpt:

Health industry communication : new media, new methods, new message / Hicks, Nancy J.

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11.

Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

Integrated brand marketing and measuring returns / Kitchen, Philip J.

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12.

Handbook of marketing research methodologies for hospitality and tourism

Nykiel, Ronald A.

Format:

Books

Publication Date

2007

Excerpt:

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

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