Title:
 Break the curve : the entrepreneur's blueprint for small business success
Author:
 Burns, Tim, 1957-
ISBN:
 9781861523198
Personal Author:
 
Edition:
 1st ed.
Publication Information:
 London ; New York : International Thomson Business Press, ©1999.
Physical Description:
 xiv, 230 pages : illustrations ; 23 cm.
Series:
 Smart strategies series
Smart strategies series.
Contents:
 The Basics of Entrepreneurship -- Introduction -- everyone is an entrepreneur -- Following your passion -- choosing your business concept -- Building your infrastructure -- finding the right people -- The business plan -- the entrepreneur's blueprint -- Preparing the Business Plan -- Marketing research -- investigating your business concept -- Marketing analysis -- defining your target market -- Developing your marketing plan -- Business and tax law basics -- choosing your form of organization -- Advanced business law -- avoiding the courthouse, intellectual property and other important legal issues -- Introduction to accounting -- accounting can be fun -- Preparing startup expenses and pro forma financials -- Advanced accounting -- financial analysis -- Fundamentals of financing your business: equity vs. debt -- Advanced finance -- your banker and beyond -- Putting it all together -- your business plan -- Beyond the Business Plan -- Other market entry strategies -- franchising and buying a business -- Self management fundamentals -- strategies for personal excellence -- Technology basics -- get powered up NOW! -- Looking beyond your business: estate planning and your exit strategy.
