: Organizational performance; Audience engagement; Special event; Alliance and coalition; Sponsorship; Strategic

-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion

, point-of-point purchase, advertising, and support media -- 16. Event sponsorship, product placements

-- A Matter of Ethics: Playing at What Cost? -- Corporate Sponsorship -- Theoretically Speaking

, and support media -- Event sponsorship, product placements, and branded entertainment -- Integrating

-- Commercialization -- Competitive balance -- Conflict -- Context -- Control -- Corporate social responsibility (CSR

; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety

management or a reference for professionals such as Event Manager, Meeting Planner, Corporate Meeting Planner

Corporate sponsorship -- United States.

: public relations, sponsorship, and corporate advertising.

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

relations, sponsorship, and corporate advertising -- Creating advertisements and commercials -- Creative