International public relations : negotiating culture, identity, and power

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Title:

Author:

Curtin, Patricia A. (Patricia Ann), 1955-

ISBN:

9781412914147

9781412914154

Personal Author:

Curtin, Patricia A. (Patricia Ann), 1955-

Publication Information:

Thousand Oaks, Calif. : SAGE Publications, c2007.

Physical Description:

xiii, 304 p. : ill. ; 23 cm.

General Note:

Formerly CIP.

Contents:

The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Implications for international practice -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.

Abstract:

"International Public Relations : Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates." "This text is designed for advanced undergraduate and graduate courses in international public relations. In addition, it is a supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies."--BOOK JACKET.

Subject Term:

Public relations.

Public relations -- Cross-cultural studies.

Intercultural communication.

Culture and globalization.

Added Author:

Gaither, Thomas Kenneth.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023681311	659.2 C978.I 2007	1	Searching... Unknown

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Summary

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Key Features:

Illustrates how theory informs practice : The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope : Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world. Represents a paradigm shift in international public relations scholarship : Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory. Emphasizes values and ethics : Guidelines for ethical practice are provided to more effectively negotiate the international terrain.

Intended Audience:

This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.