pt. I: Product development / environment -- Chapter 1: Why product development? The Learning objectives -- Introduction -- The nature of the hospitality products -- Importance of product development -- Managing product development -- Key factors in product development -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this chapter -- References and additional reading -- ch. 2: Hospitality products -- Learning objectives -- Introduction -- The hospitality industry -- Hospitality concept & sectors -- Environmental analysis -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading -- pt. II: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives -- Introduction -- Customer attraction and retention -- Customer behaviour -- Product development through customers -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading -- pt. III: Product planning and management -- ch. 4: Product planning and funding -- Learning objectives -- Introduction -- Funding sources -- Direct -- Private sector (e.g. Bank Lending; Venture Capital; Equity) -- Public sector (e.g. European Commission; Central Government; Local Authorities) -- Voluntary sector (e.g. Conservation or Educational Trusts) -- Indirect -- Private sector (e.g. Leasing; Franchises; Sponsorship) -- Public sector (e.g. Land/Buildings; Infrastructure Provision; Tax Allowances) -- Voluntary sector -- The business plan -- Structure of a typical plan -- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises and equipment -- Financing and assets -- Financial projections -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this chapter --References and additional reading -- ch. 5: Product success and failure -- Learning objectives -- Introduction -- Product performance measures -- Financial -- Relationship enhancement -- Market Development -- The Scorecard approach -- Financial perspective -- Internal business perspective -- Innovation and learning perspective -- Customer perspective -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this chapter -- References and additional reading -- pt. IV: Product development routes and process -- Chapter 6: Competitive advantage through product -- Learning objectives -- Introduction -- Generic strategies for achieving competitive advantage -- Cost leadership -- Differentiation -- Focus -- The strategy clock -- Price based strategies -- Differentiation strategies -- Strategies likely to fail -- Ansoff's growth or product-market matrix? -- Market penetration -- Product development -- Market development -- Diversification -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading -- ch. 7: Product development and growth -- Learning objectives -- Introduction -- Dimensions of Development directions -- Market coverage -- Products -- Competence base -- Expectations -- Types of Development methods -- Internal (or organic) development -- Acquisition or merger -- Types of strategic alliance -- Joint ventures -- Management contracting -- Licensing/franchising -- Consortia -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading -- ch. 8: New product development/innovation -- Learning objectives -- Introduction -- New product development concept -- New product or service development process -- New product strategy -- Idea generation -- Screening and evaluation -- Business analysis -- Development -- Testing ---- People Involvement in NPD -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading -- ch. 9: Renovation as a product development tool -- Learning objectives -- Introduction -- Toward a renovation concept -- The significance of renovation -- Types of renovation -- Renovation versus new construction -- The renovation process -- Driver analyses -- Planning and controlling -- Determine objectives -- Alternative plans -- Team -- Budget -- Timing (scheduling and phasing) -- Marketing -- Implementation -- Evaluation -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading -- pt. V: Concluding remarks -- ch. 10: Conclusions and further thoughts -- Learning objectives -- Introduction -- Critical success factors of product development -- Link to overall business strategy -- Balanced product development portfolio -- Clearly defined product development strategy -- Appropriate human and physical resources -- Management support -- Understanding the consumer, competitor, market and environment -- Evaluating product development -- Further research -- Summary and conclusions -- Review questions -- Case study -- Glossary of terms used in this Chapter -- References and additional reading.