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Cover image for Principles of marketing
Title:
Principles of marketing
Author:
De Meyer-Heydenrych, Christine, author.
ISBN:
9780199079407
Personal Author:
De Meyer-Heydenrych, Christine, author.
Edition:
Second edition.
Physical Description:
viii, 428 pages : illustrations ; 24 cm
General Note:
Publication date taken from publisher's website.
Subject Term:
Business -- Marketing.

Marketing.

Marketing -- Decision making.
Added Author:
Human, Debbie,

Maduku, Daniel,

Meintjes, Corné,

Nel, Jacques,

Boshoff, Christo,
Copies: