Developing Frameworks for Studying Mass Communication -- The Payne Fund Studies : the Effects of Movies on Children -- The Invasion from Mars : Radio Panics America -- The People's Choice : the Media in a Political Campaign -- Experiments in Mass Communication : Persuading the American Soldier in World War II -- Communication and Persuasion : the Search for the Magic Keys -- Personal Influence : the Two-Step Flow of Communication -- Project Revere : the Quality and Pathways of Message Diffusion -- Seduction of the Innocent : the Great Comic Book Scare -- Television in the Lives of Our Children : the Early Years -- Violence and the Media : the Turbulent Sixties -- Television and Social Behavior : the Surgeon General's Report -- The Agenda-Setting Function of the Press : Telling us What to Think About -- Television and Behavior : Ten Years of Progress : Part I : Violence and Prosocial and Cognitive/Affective Aspects of Behavior -- Television and Behavior : Ten Years of Progress : Part II : Health, Family, Social Beliefs, and American Institutions -- The Lessons of the Milestones.