Advertising, concepts and strategies
Title:
Advertising, concepts and strategies
Author:
Berkman, Harold W.
ISBN:
9780394361659
Personal Author:
Edition:
2nd ed.
Publication Information:
New York : Random House, ©1987.
Physical Description:
xxiv, 614 pages : illustrations (some color) ; 27 cm
General Note:
Gilson's name appears first on the 1st ed.
Includes indexes.
Added Author: