Asia and Europe in the new global system : intercultural cooperation and competition scenarios

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Title:

Asia and Europe in the new global system : intercultural cooperation and competition scenarios

Author:

Euro-Asia Management Studies Association. Conference (18th : 2001 : Free University Berlin)

ISBN:

9781403904966

Corporate Author:

Euro-Asia Management Studies Association. Conference (18th : 2001 : Free University Berlin)

Publication Information:

New York : Palgrave Macmillan, 2003.

Physical Description:

p. cm.

General Note:

"Selected papers presented at the 18th Annual Conferences of the Euro-Asian Management Studies Association (EAMSA) in November 2001"--Pref.

Subject Term:

Industrial management -- Asia -- Congresses.

Industrial management -- Europe -- Congresses.

Intercultural communication -- Asia -- Congresses.

Intercultural communication -- Europe -- Congresses.

International trade -- Congresses.

Competition, International -- Congresses.

Geographic Term:

Asia -- Foreign economic relations -- Europe -- Congresses.

Europe -- Foreign economic relations -- Asia -- Congresses.

Added Author:

Park, Sung-Jo.

Horn, Sierk.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015746205	337.504 J81A 2003	1	Searching... Unknown

This book examines the need for co-operation between Europe and Asia, particularly in view of China's accession to the WTO. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and leadership in integration management through mergers and acquisitions. It then goes onto discuss whether the world is big enough for several cultures or whether further integration will result in homogenisation. The authors are leading researchers in the field of economic and cultural co-operation.

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