Quantitative research : methods in the social sciences
Title:
Quantitative research : methods in the social sciences
Author:
Hummel-Rossi, Barbara.
Publication Information:
New York, NY : Distributed by Insight Media, 2008
Physical Description:
1 videodisc (20 min.) : sd., col. ; 4 3/4 in.
Series:
Visual media for college & high school classrooms
Visual media for college & high school classrooms.
Contents:
Questions of quantitative research -- Principles of measurement -- Experiments -- Surveys -- Applications -- Conclusion.
Abstract:
Discusses how social scientists study how and why people do what they do by looking at cause, effect, and mitigating factors that relate to cause and effect. Experts explain how governments, advertising agencies, and social scientists both conduct and use these studies. Includes interviews with Barbara Hummel-Rossi, Charlton McIlwain, Jacqueline Mattis.