Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business

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Title:

Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business

Author:

Michael, David C.

ISBN:

9780471479178

Personal Author:

Michael, David C.

Publication Information:

Singapore ; New York : Wiley, c2002.

Physical Description:

xii, 174 p. : ill. ; 24 cm.

Abstract:

"Asia's Digital Dividends is the first book that thoroughly assesses the implications of e-business for Asia-Pacific's dynamic corporations. It is a groundbreaking work for the region and its companies, with a strong focus on capturing real value - the "digital dividends" that are a top priority for executive teams." "Asia's Digital Dividends is a book written by business strategists from The Boston Consulting Group, a firm that IDC has called "the world's premier strategy consulting firm for management of the world's leading companies." The authors bring more than a decade of experience working with leading companies across Asia-Pacific. They focus on the strategic use of e-business in order to create new value and gain competitive advantage in one's core business."--BOOK JACKET.

Subject Term:

Electronic commerce -- Asia.

Electronic commerce -- Pacific Area.

Industrial marketing -- Asia.

Industrial marketing -- Pacific Area.

Added Author:

Sutherland, Greg.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/wiley021/2001046531.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2001046531.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015722909	658.84 M621A 2002	1	Searching... Unknown

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Summary

Offers readers their first, in-depth look at the vast e-commerce opportunities opening up in Asia
Electronic commerce is transforming the face of Asian business. Written by a leading Asian business expert and consultant with the prestigious Boston Consulting Group, the world's leading e-commerce consultancy, this book provides e-managers and e-entrepreneurs in the West with their first coherent, in-depth look at the Asian e-commerce revolution and the wealth of opportunities it presents. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia.
David C. Michael (Hong Kong, PRC) is a Vice President and Director for The Boston Consulting Group, Hong Kong. He is also one of the leaders of BCG's High-Technology Practice in the Asia-Pacific region.