Corporate creativity : developing an innovative organization

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Title:

Author:

Lockwood, Thomas.

ISBN:

9781581156560

Publication Information:

New York : Allworth Press, c2008.

Physical Description:

xiii, 239 p. : ill. ; 23

Contents:

Managing personal creativity / Jeffrey Mauzy -- The prepared mind versus the beginner's mind / Mark Stefik and Barbara Stefik -- When you build in the world, you build in your mind / Robert Rasmusssen -- Driving creativity and innovation through culture / Anne Archer and Doris Walczyk -- Integrating design into corporate culture / Thomas Lockwood -- The making of design champions / Mark Barngrover -- Lessons for managing creative staff / Leonard J. Glick -- Teams, trust, and tribalism / Nicholas Ind and Cameron Watt -- Convergence : new management imperatives and their effect on design activity / Naomi Gornick -- How brands determine organization creativity / Nicholas Ind and Cameron Watt -- Integrating design into strategic management processes / Ron Sanchez -- Leading toward inspiration / Dimitris Lamproulis -- Serious play : the future of prototyping and prototyping the future / Michael Schrage -- People as a source of breakthrough innovation / Stefano Marzano -- Insights on innovation / Raymond Turner ... [et al.] -- Innovation in practice : the Calor Aquaspeed iron / Dick Powell -- Third-generation design consultancies : designing culture for innovation / Jessica Feldman and John Boult -- Hybrid organizations as a strategy for supporting new product development / Alison Rieple, Adrian Habererg, and Jonathan Gander -- Innovation in organizations in crisis / Todd Cherkasky and Adrian Slobin.

Subject Term:

Creative ability in business.

Technological innovations -- Management.

Organizational learning.

Added Author:

Lockwood, Thomas.

Walton, Thomas, 1953-

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000114676	658.4 LOC	1	Searching... Unknown

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Summary

Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. Corporate Creativity is a must-have for anyone working to maximize creative potential in the workplace.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.