Promotional strategy : Managing the marketing communications process
Title:
Promotional strategy : Managing the marketing communications process
Author:
Engel, James F.
ISBN:
9780256155990
9780256122459
Personal Author:
Edition:
8th ed.
Publication Information:
Burr Ridge, Ill. : Irwin, cop. 1994.
Physical Description:
XV, 624 p. : il. algunes color ; 24 cm + 1 vídeo
Series:
Irwin series in marketing.