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1.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

2.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Video disc

Publication Date

2009

Excerpt:

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

Available: Copies:

3.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

4.

Cover image for Marketing management.

Marketing management.

by

Arun Kumar.

Format:

Books

Publication Date

2011

Excerpt:

Marketing management. Arun Kumar.

Available: Copies:

5.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

6.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

7.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip

Format:

Books

Publication Date

2003

Excerpt:

Marketing management Kotler, Philip

Available: Copies:

8.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip

Format:

Books

Publication Date

2003

Excerpt:

Marketing management Kotler, Philip

Available: Copies:

9.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

10.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip

Format:

Books

Publication Date

2000

Excerpt:

Marketing management Kotler, Philip

Available: Copies:

11.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

12.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip

Format:

Books

Publication Date

1994

Excerpt:

Marketing management Kotler, Philip

Available: Copies:

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Author

Kotler, Philip.

(24)

McDonald, Malcolm.

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(12)

Aaker, David A.

(11)

Cant, M. C. (Michael Colin), 1957-

(11)

Institute of Marketing Management.

(11)

McCarthy, E. Jerome (Edmund Jerome)

(11)

Lamb, Charles W.

(10)

Cravens, David W.

(9)

Machado, Ricardo.

(9)

Perreault, William D.

(9)

Walker, Orville C.

(9)

Abratt, Russell.

(6)

Hennessey, Hubert D.

(6)

Jeannet, Jean-Pierre.

(6)

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

Cohen, William A., 1937-

(5)

(5)

Donnelly, James H.

(5)

Hair, Joseph F.

(5)

Hill, Charles W. L.

(5)

Hutt, Michael D.

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Keller, Kevin Lane, 1956-

(5)

McDaniel, Carl, Jr., 1941-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Moore, Carlos W.

(5)

Perreault, William D., Jr.

(5)

Peter, J. Paul.

(5)

(5)

Pitt, Leyland F.

(5)

(5)

(5)

Scarborough, Norman M.

(5)

Shimp, Terence A.

(5)

Speh, Thomas W.

(5)

Tassiopoulos, Dimitri.

(5)

Van Heerden, Neels, 1957-

(5)

Armstrong, Gary (Gary M.)

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Brink, A. (Annekie)

(4)

Bromfield, Derek.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chartered Institute of Marketing.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Graham, John L.

(4)

Hill, Charles W. L., author.

(4)

Jain, Subhash C., 1942-

(4)

(4)

Koekemoer, Ludi.

(4)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(4)

Lovelock, Christopher H.

(4)

Lowe, Robin, 1945-

(4)

Mullins, John W. (John Walker)

(4)

Petty, J. William, 1942-

(4)

Zimmerer, Thomas.

(4)

Alsemgeest, Liezel.

(3)

(3)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(3)

(3)

Berndt, A. (Adele), 1966-

(3)

Beverland, Michael, author.

(3)

(3)

(3)

Botha, Stephné.

(3)

Brevis, Tersia, 1967-

(3)

Chadwick, Simon, 1964-

(3)

Chopra, Sunil, 1960-

(3)

Clow, Kenneth E.

(3)

Czinkota, Michael R.

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Elliott, Roger (Associate professor), author.

(3)

Engel, James F.

(3)

Erasmus, Barney.

(3)

Fielding, M. L. (Michael L.)

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Hair, Joseph F., Jr., 1944- author.

(3)

Institute of Marketing.

(3)

Johansson, Johny K.

(3)

Johnston, Mark W.

(3)

Keegan, Warren J.

(3)

Klopper, H. B., 1974- author.

(3)

Lamb, Charles W., author.

(3)

Lancaster, Geoffrey, 1938-

(3)

Leong, G. Keong.

(3)

Marshall, Greg W.

(3)

Meindl, Peter, 1970-

(3)

Nieuwenhuizen, C. (Cecile)

(3)

(3)

Quelch, John A.

(3)

Reed, Peter W., 1944-

(3)

Rosenbloom, Bert.

(3)

Rudansky-Kloppers, Sharon.

(3)

Seitel, Fraser P.

(3)

Strydom, J. W. (Johan Wilhelm), 1952- author.

(3)

Tan, Keah-Choon.

(3)

(3)

Wisner, Joel D.

(3)

Abratt, Russell

(2)

Allen, Kathleen R.

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Baines, Paul, 1973-

(2)

Barker, Rachel, 1958-

(2)

Bartlett, Christopher A., 1943-

(2)

Beech, John G., 1947-

(2)

Behrer, Mattias.

(2)

Bennett, J. A. (J. Alf)

(2)

Berger, Paul D., 1943-

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Berry, Michael J. A.

(2)

Blythe, Jim, author.

(2)

Boone, Louis E.

(2)

Boshoff, Christo, author

(2)

Boshoff, Christo, editor.

(2)

Brennan, Ross, 1957-

(2)

Brink, Annekie.

(2)

(2)

Buzzell, Robert D. (Robert Dow), 1933-

(2)

CAM Foundation.

(2)

Carter, S. (Steve)

(2)

Chartered Institute of Marketing (Great Britain)

(2)

Cheverton, Peter.

(2)

Churchill, Gilbert A.

(2)

Connell, Joanne, author.

(2)

Connett, Brian I.

(2)

Crane, Frederick G.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Cunningham, Nicole author.

(2)

Dahringer, Lee.

(2)

Dalrymple, Douglas J.

(2)

(2)

David, Fred R. Concepts of strategic management.

(2)

Di Benedetto, C. Anthony.

(2)

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Egan, John, 1952-

(2)

(2)

(2)

Ford, David, 1944-

(2)

Frost, Raymond, 1960-

(2)

(2)

Gilligan, Colin.

(2)

(2)

Hair, Joseph F., author

(2)

Hisrich, Robert D.

(2)

Houston, Michael J.

(2)

Hoy, Frank, author.

(2)

(2)

Iacobucci, Dawn, author.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Institute of Marketing Management (South Africa)

(2)

Jobber, David, 1947-

(2)

Jordaan, Yolanda.

(2)

(2)

Kerin, Roger A.

(2)

Kinnear, Thomas C., 1943-

(2)

Kotler, Philip, 1931-

(2)

Kurtz, David L.

(2)

Lamb, Charles W., author

(2)

Larréché, Jean-Claude.

(2)

(2)

Lees-Marshment, Jennifer.

(2)

Leihs, Helmuth.

(2)

Leong, G. Keong, author.

(2)

Levy, Michael, 1950-

(2)

Linoff, Gordon.

(2)

Marx, S. (Sieg)

(2)

Mason, Charlotte H.

(2)

McCracken, Grant David, 1951-

(2)

(2)

Morris, Peter, 1937-

(2)

Morrison, Alastair M.

(2)

Moutinho, Luiz.

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Musengi, Sandra.

(2)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Nieman, Gideon.

(2)

(2)

Page, Stephen, 1963-

(2)

Page, Stephen, 1963- author.

(2)

Palich, Leslie E., author.

(2)

Parks, Janet B., 1942-

(2)

Parry, Bryn, 1961-

(2)

(2)

Payne-Palacio, June.

(2)

Peterson, Robert A. (Robert Allen), 1944-

(2)

Pettinger, Richard.

(2)

Petty, J. William, 1942- author.

(2)

(2)

Pritchard, Annette.

(2)

Quarterman, Jerome, 1944-

(2)

Format

(943)

Electronic Resources

(20)

(7)

(5)

(2)

Item Category 1

Material Type

Language

(945)

Library

Shelf Location

Publication Date

Subject

Marketing -- Management.

(219)

(134)

Branding (Marketing)

(64)

Strategic planning.

(40)

Brand name products -- Management.

(33)

Brand name products.

(33)

Export marketing -- Management.

(32)

Small business -- Management.

(32)

Marketing -- South Africa -- Management.

(30)

Product management.

(29)

Communication in marketing.

(28)

(28)

(27)

(25)

Industrial management.

(23)

Marketing -- Decision making.

(23)

Relationship marketing.

(22)

Entrepreneurship.

(21)

Export marketing.

(21)

Marketing -- South Africa.

(21)

Internet marketing.

(20)

Sales management.

(20)

Marketing -- Management -- Case studies.

(19)

International business enterprises -- Management.

(18)

Marketing channels -- Management.

(17)

Customer relations -- Management.

(16)

Marketing -- Planning.

(16)

Physical distribution of goods -- Management.

(16)

Sales promotion.

(16)

Sports administration.

(16)

Export marketing -- Management -- Case studies.

(15)

(14)

Public relations.

(13)

Strategisch management.

(13)

(12)

Marketing research.

(12)

New business enterprises -- Management.

(12)

Tourism -- Management.

(12)

Special events -- Management.

(11)

Tourism -- Marketing.

(11)

Business logistics.

(10)

Consumer behavior.

(10)

Customer relations.

(10)

Internationale marketing.

(10)

Marketing -- Gestion.

(10)

Strategisches Management.

(10)

Advertising -- South Africa.

(9)

Brand name products -- Marketing -- Management.

(9)

Customer services -- Management.

(9)

Industrial marketing -- Management.

(9)

International business enterprises.

(9)

Sports -- Marketing.

(9)

Success in business.

(9)

(9)

Competition, International.

(8)

Management information systems.

(8)

(8)

Service industries -- Marketing.

(8)

Small business -- South Africa -- Management.

(8)

Customer services.

(7)

Direct marketing.

(7)

Industrial marketing -- Management -- Case studies.

(7)

Information technology -- Management.

(7)

Marketing -- Management -- Textbooks.

(7)

Marketingmanagement.

(7)

Materials management.

(7)

New products -- Management.

(7)

Strategic planning -- Case studies.

(7)

Advertising media planning.

(6)

Communication in management.

(6)

Communication in organizations.

(6)

Corporate image.

(6)

Entrepreneurship -- South Africa.

(6)

Food service management.

(6)

International trade.

(6)

Internationales Marketing.

(6)

(6)

Organizational effectiveness.

(6)

(6)

Special events -- South Africa -- Management.

(6)

Advertising -- Brand name products.

(5)

Advertising media planning -- South Africa.

(5)

Brand name products -- Marketing.

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business planning.

(5)

Campaign management.

(5)

Corporate culture.

(5)

Electronic commerce -- Management.

(5)

Electronic commerce.

(5)

Hospitality industry -- Management.

(5)

Hospitality industry -- Marketing.

(5)

Industrial procurement.

(5)

(5)

Marketing -- Australia -- Management.

(5)

Marketing -- Data processing.

(5)

Marketing channels.

(5)

Mass media and business -- South Africa.

(5)

Physical education and training -- Administration.

(5)

Professions -- Marketing.

(5)

Small business -- United States -- Management.

(5)

Small business marketing.

(5)

Special events -- Marketing.

(5)

Special events -- South Africa -- Planning.

(5)

Target marketing.

(5)

Advertising -- Tourism.

(4)

Aufsatzsammlung.

(4)

Branding (Marketing) -- Management.

(4)

Business enterprises -- Computer networks.

(4)

Customer services -- Marketing.

(4)

Delivery of goods -- Management.

(4)

Hotel management.

(4)

Industrial management -- South Africa.

(4)

(4)

Leisure industry -- Management.

(4)

Marketing -- Political aspects.

(4)

Marketing -- Psychological aspects.

(4)

Mercadotecnia -- Administración.

(4)

(4)

Personnel management.

(4)

Political campaigns.

(4)

Public relations -- Management.

(4)

Retail trade -- Management.

(4)

(4)

(4)

Service industries -- Management.

(4)

Social responsibility of business.

(4)

Special events -- Planning.

(4)

Special events -- South Africa -- Marketing.

(4)

Strategic alliances (Business)

(4)

Trademarks -- Design.

(4)

(4)

Verkooptechnieken.

(4)

Öffentlichkeitsarbeit.

(4)

Administración de mercadeo.

(3)

(3)

Brand name products -- Valuation -- Management.

(3)

Business -- Data processing.

(3)

Business -- Handbooks, manuals, etc.

(3)

Business ethics.

(3)

Business networks.

(3)

(3)

(3)

Communication in politics.

(3)

Creative ability in business.

(3)

Customer loyalty.

(3)

Customer services -- South Africa -- Marketing.

(3)

(3)

(3)

(3)

Empresas internacionales.

(3)

Fashion merchandising.

(3)

Food service -- Marketing.

(3)

Industrial management -- Africa, Southern -- Textbooks.

(3)

Industrial management -- Textbooks.

(3)

Industrial marketing.

(3)

Internationale economie.

(3)

Internationales Management.

(3)

(3)

Leisure -- Economic aspects.

(3)

Management -- Social aspects.

(3)

Marchés d'exportation -- Gestion.

(3)

Marchés d'exportation.

(3)

Marketing -- Case studies.

(3)

Marketing -- Europe -- Management.

(3)

Marketing -- New Zealand -- Management.

(3)

Marketing -- Planning -- Textbooks.

(3)

Marketing -- South Africa -- Case studies.

(3)

Marketing -- Study and teaching (Higher)

(3)

Marketing direct.

(3)

Mass media and business.

(3)

Multinationales Unternehmen.

(3)

New business enterprises.

(3)

New products -- Marketing.

(3)

Organizational change.

(3)

Pequeñas y medianas empresas -- Administración.

(3)

Planification stratégique.

(3)

Productontwikkeling.

(3)

Produits de marque -- Gestion.

(3)

Produits nouveaux -- Gestion.

(3)

Professions -- South Africa -- Marketing.

(3)

Public relations -- United States.

(3)

Public relations and politics.

(3)

Rate of return.

(3)

(3)

Sales management -- South Africa.

(3)

Sales promotion -- South Africa.

(3)

Service industries -- South Africa -- Marketing.

(3)

Service industries.

(3)

(3)

Sports -- Management.

(3)

Strategische planning.

(3)

(3)

(3)

(3)

Verkooporganisatie.

(3)

Advertising -- Management.

(2)

Bars (Drinking establishments)

(2)

Beziehungsmanagement.

(2)

Business and Management.

(2)

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