Made in South Africa a study of the Proudly South African marketing campaign

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Creating shared value and brand sustainability : a South African advertising industry analysis

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

The effects of representation of xenophobia on the Sowetan newspaper brand

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Does crime deter local tourists from visiting Johannesburg?