Summary

Good communication creates good relationships, high morale, and an increase in productivity and profits. Cultural differences can create tremendous problems in communication, and in today's international business world, this can have dramatic effects. Explains not only how to handle such problems, but also how cultural differences can be turned to advantage. Author Richard Mead shows how management priorities are communicated in different cultures, examining the various communication problems facing the manager dealing with people from other cultures. In particular, the author shows how managers can develop skills to recognize the differences, analyze them, and identify and apply appropriate solutions-- before the differences become headaches.