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Building brand momentum : strategies for achieving critical mass
Title:
Building brand momentum : strategies for achieving critical mass
Author:
Sevier, Robert A. (Robert Allen), 1955-
ISBN:
9780971059733
Personal Author:
Sevier, Robert A. (Robert Allen), 1955-
Publication Information:
Hiawatha, Iowa : Strategy Pub., ©2008.
Physical Description:
xii, 272 : illustrations ; 28 cm
Subject Term:
College publicity.

Universities and colleges -- Public relations -- United States.

Universities and colleges -- United States -- Marketing.

Marketing -- Universities and colleges.