Title:
The sport business future
Author:
Smith, Aaron, 1972-
ISBN:
9781403912671
Personal Author:
Publication Information:
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Physical Description:
xiii, 210 pages : illustrations ; 24 cm
Contents:
The sport business solution: the fourth place -- Sport business singularity: real virtuality -- Athletes of the future: cyborgs, mutants and clones -- Sport competitions of the future: free markets and freak markets -- Tribal sport business: caveman, fan and clan -- Worship in the sport cathedral: keeping the faith -- Corporate sport citizenship: tigers and sharks -- Green sport business: greenbacks and green thumbs -- Cultural sport business: the games must go on -- The new frontiers of sport business: sport business as unusual.
Subject Term:
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004044507.htmlTable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015016229&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004044507.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2004044507.html