Creative advertising : ideas and techniques from the world's best campaigns

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Title:

Creative advertising : ideas and techniques from the world's best campaigns

Author:

Pricken, Mario.

ISBN:

9780500284766

Personal Author:

Pricken, Mario.

Uniform Title:

Kribbeln im Kopf. English

Publication Information:

London : Thames & Hudson, 2005.

Physical Description:

263 pages : illustrations ; 28 cm

General Note:

English translation from the German of: Kribbeln im Kopf. Mainz : Schmidt, 2007.

Subject Term:

Commercial art -- Technique.

Advertising. (OCoLC)fst00797511

Commercial art -- Technique. (OCoLC)fst00869354

Added Author:

Whittall, Mary.

Postl, Christian.

Copies:

Available:*

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Summary

Summary

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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