Managerial economics : a problem-solving approach

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Title:

Author:

Wilkinson, Nick, 1953-

ISBN:

9780521526258

9780521819930

Personal Author:

Wilkinson, Nick, 1953-

Publication Information:

New York : Cambridge University Press, 2005.

Physical Description:

p. cm.

Contents:

Pt. I. Introduction -- Ch. 1. Nature, scope and methods of managerial economics -- Ch. 2. The theory of the firm -- Pt. II. Demand analysis -- Ch. 3. Demand theory -- Ch. 4. Demand estimation -- Pt. III. Production and cost analysis -- Ch. 5. Production theory -- Ch. 6. Cost theory -- Ch. 7. Cost estimation -- Pt. IV. Strategy analysis -- Ch. 8. Market structure and pricing -- Ch. 9. Game theory -- Ch. 10. Pricing strategy -- Ch. 11. Investment analysis -- Ch. 12. Government and managerial policy.

Abstract:

"Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making.

This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods."--BOOK JACKET.

Subject Term:

Managerial economics.

Problem solving.

Managerial economics -- Decision making.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/cam051/2004057029.html
Publisher description http://www.loc.gov/catdir/description/cam051/2004057029.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025778958	330.024468 W687M 2004	1	Searching... Unknown

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Summary

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.