A preface to marketing management

Select an Action

Title:

Author:

Peter, J. Paul.

ISBN:

9780073661513

9780071169776

Personal Author:

Peter, J. Paul.

Edition:

8th ed.

Publication Information:

Physical Description:

xviii, 318 pages : illustrations ; 23 cm.

Series:

The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.

Subject Term:

Marketing -- Management.

Added Author:

Donnelly, James H.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010058.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010058.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015696517	658.8 P478P 2000	1	Searching... Unknown
Searching... VC Sandton	General Books	000053984	658.8 PET	1	Searching... Unknown
Searching... VEGA Bordeaux	General Books	000007158	658.8 PET	1	Searching... Unknown

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

Available:*

Bound With These Titles

On Order

Summary

Summary