Marketing management.

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Title:

Author:

Cant, M. C. (Michael Colin), 1957-

ISBN:

9780702171888

Edition:

5th ed. / editors, M.C. Cant [and others].

Publication Information:

Cape Town, South Africa : Juta, 2006.

Physical Description:

iv, 614 pages : illustrations ; 25 cm

General Note:

Previous edition: by J.W. Strydom (editor) ; A. van der Walt [and others].

Subject Term:

Marketing -- Management.

Marketing -- South Africa -- Management.

Added Author:

Cant, M. C. (Michael Colin), 1957-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025506839	658.8 C229M 2006	1	Searching... Unknown
Searching... IIEMSA	General Books	33168025449386	658.8 C229M 2006	3	Searching... Unknown
Searching... VC Cape Town	General Books	000004917	658.8 MAR	1	Searching... Unknown
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Searching... VC Pietermaritzburg	General Books	000094324	658.8 MAR	1	Searching... Unknown
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Searching... VC Pretoria	Lecturer Books	002181758	658.8 MAR	1	Searching... Unknown
Searching... VC Sandton	General Books	000052631	658.8 MAR	1	Searching... Unknown
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Summary

This edition of marketing management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour.