Marketing plans : a complete guide in pictures
Title:
Marketing plans : a complete guide in pictures
Author:
McDonald, Malcolm.
ISBN:
9781119943136
Personal Author:
Edition:
4th ed.
Publication Information:
Chichester, U.K. : Wiley, 2012.
Physical Description:
162 pages : illustrations ; 25 cm
Contents:
Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.
Abstract:
Using black and white cartoons and graphics packed with ideas and examples, this is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.
Added Author: