Title:
The new strategic brand management : creating and sustaining brand equity long term
Author:
Kapferer, Jean-Noël.
ISBN:
9780749442835
Personal Author:
Edition:
3rd ed.
Publication Information:
London ; Sterling, VA. : Kogan Page, 2004.
Physical Description:
xiv, 497 pages ; 25 cm
General Note:
Revised edition of: Strategic brand management. 1994?
Contents:
Rev. ed. of: Strategic brand management. [1994?], c1992.
Abstract:
This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.
Subject Term:
Added Author:
Electronic Access:
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htmContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm