Brand from the inside : eight essentials to emotionally connect your employees to your business
Title:
Brand from the inside : eight essentials to emotionally connect your employees to your business
Author:
Sartain, Libby, 1954-
ISBN:
9780787981891
Personal Author:
Edition:
1st ed.
Publication Information:
San Francisco, CA : Jossey-Bass, ©2006.
Physical Description:
x, 262 pages 24 cm
Contents:
pt. 1. Get smart! -- Essential #1 : discover -- Essential #2 : commit -- pt. 2. Get ready! -- Essential #3 : diagnose -- Essential #4 : prepare -- pt. 3. Get it done! -- Essential #5 : create -- Essential #6 : apply -- Essential #7 : market -- Essential #8 : nurture -- pt. 4. What it means for you -- You and employer brand.
Abstract:
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business - ensuring consistent authenticity, substance, and voice throughout the business - any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Added Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006001081.htmlTable of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1651237&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024529326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2006001081-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2006001081-d.html
Cover http://swbplus.bsz-bw.de/bsz25338835xcov.htm