Selling : building partnerships

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Title:

Author:

Weitz, Barton A.

ISBN:

9780256228267

Personal Author:

Weitz, Barton A.

Edition:

3rd ed.

Publication Information:

Physical Description:

1 volume (various pagings) : illustrations (some color), map ; 26 cm.

Series:

The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.

Abstract:

Objectives are to provide sound partnering and commuincation skills; to integrate material from other courses and disciplines to illustrate the application of theories in the practice of selling.

Subject Term:

Selling.

Added Author:

Castleberry, Stephen Bryon.

Tanner, John F.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000015547	658.85 WEI	1	Searching... Unknown
Searching... 1:RCBMF	1:GEN-BOOK	000018765	658.85 WEI	2	Searching... Unknown

This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.

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Summary