The psychology of advertising / Fennis, Bob Michaël, 1968- author.

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

Advertising.

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Motivation research (Marketing)

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer