Advertising research : theory and practice / Davis, Joel, 1950-

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Advertising -- Research.

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing

Advertising : principles & practice / Wells, William, 1926-