Basic marketing : a marketing strategy planning approach

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Title:

Basic marketing : a marketing strategy planning approach

Author:

Perreault, William D.

ISBN:

9780071281041

Personal Author:

Perreault, William D.

Edition:

17 ed., international student ed.

Publication Information:

Boston [u.a.] : McGraw-Hill Irwin, 2009.

Physical Description:

Getr. Zählung. : ill., graph. Darst.

General Note:

Includes index.

Subject Term:

Marketing -- Management.

Added Author:

Cannon, Joseph P.

MacCarthy, Edmund Jerome.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025490794	658.8 P455B 2009	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000026495	658.8 PER	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000003559	658.8 PER	2	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000041583	658.8 PER	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000109095	658.8 PER	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000109073	658.8 PER	2	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000109093	658.8 PER	3	Searching... Unknown
Searching... 1:VCWF	1:GEN-BOOK	000029312	658.8 PER	1	Searching... Unknown

Shows how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This book extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

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