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1. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available:
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2. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available:
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3. 
Cover image for Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications
by 
Ochler, Charl
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and
Available:
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4. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available:
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5. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising -- Fashion.
Available:
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6. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
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7. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media
Available:
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8. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available:
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9. 
Cover image for The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry
by 
Ioannou, Sophia.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on
Available:
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10. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
Available:
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11. 
Cover image for How to create a portfolio & get hired : a guide for graphic designers and illustrators
How to create a portfolio & get hired : a guide for graphic designers and illustrators
by 
Taylor, Fig.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Television and film ; Computer games development ; Greeting cards -- Research and cold-calling. Why research
Available:
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12. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication research : techniques, methods and applications / Du Plooy, Gertruida M.
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Advertising.
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