Title:
Branding @ the digital age
Author:
Meyers, Herbert M.
ISBN:
9780333947692
Publication Information:
New York : Palgrave, 2001.
Physical Description:
xii, pages : illustrations ; 24 cm
Contents:
The Internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the Internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.htmlContributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html