Strategic market management

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Title:

Author:

Aaker, David A.

ISBN:

9780470056233

Personal Author:

Aaker, David A.

Edition:

8th ed.

Publication Information:

Hoboken, NJ : John Wiley, c2008.

Physical Description:

xiii, 322 p. : ill. ; 23 cm.

General Note:

Previous ed. c2004.

Contents:

Ch. I. Strategic Market Management -- An Introduction and Overview -- Pt. I. Strategic Analysis -- Ch. 2. External and Customer Analysis -- Ch. 3. Competitor Analysis -- Ch. 4. Market/Submarket Analysis -- Ch. 5. Environmental Analysis and Strategic Uncertainty -- Ch. 6. Internal Analysis -- Case Challenges for Part I -- Pt. II. Creating, Adapting, and implementing Strategy -- Ch. 7. Creating Advantage, Synergy and Strategic Philosophies -- Ch. 8. Alternative Value Propositions -- Ch. 9. Building and Managing Brand Equity -- Ch. 10. Energizing the Business -- Ch. 11. Leveraging the Business -- Ch. 12. Creating New Business -- Ch. 13. Global Strategies -- Ch. 14. Setting Priorities for Businesses and Brands - The Exit, Milk, and Consolidate Options -- Ch. 15. Organizational Issues -- Case Challenges for Part II.

Abstract:

"Significantly revised, with a wealth of new and updated material, "Strategic Market Management, 8th Edition" remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization."--BACK COVER.

Subject Term:

Marketing -- Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020404139	658.8 A111S 2008	1	Searching... Unknown

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Summary

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University

Create successful strategies for today's dynamic business environment
It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.

The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing:

Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making

Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market

Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential

Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs)

Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses

Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.