Cover image for Strategic marketing : planning and control
Title:
Strategic marketing : planning and control
Author:
Drummond, Graeme.
ISBN:
9780750682718
Personal Author:
Edition:
3rd ed.
Publication Information:
Amsterdam ; Boston ; London : Butterworth-Heinemann/Elsevier, c2008.
Physical Description:
xv, 332 p. : ill. ; 25 cm.
General Note:
Previous ed.: 2001.

Published in association with the Chartered Institute of Marketing.
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