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The marketing decision maker : from MkIS to MDSS
Title:
The marketing decision maker : from MkIS to MDSS
Author:
Pitt, Leyland F.
ISBN:
9780702125997
Personal Author:
Pitt, Leyland F.
Publication Information:
Cape Town : Juta, 1991.
Physical Description:
xii, 141 pages : illustrations ; 25 cm
Subject Term:
Marketing -- Management.

Marketing -- Decision making.

Information storage and retrieval systems -- Marketing.

Marketing -- Data processing.

Management information systems.
Added Author:
Bromfield, Derek.
Added Corporate Author:
Institute of Marketing Management.
Copies: