Marketing and design management

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Title:

Marketing and design management

Author:

Bruce, Margaret.

ISBN:

9781861521736

Personal Author:

Bruce, Margaret.

Edition:

1st ed.

Publication Information:

London ; Tokyo : International Thomson Business Press, 1997.

Physical Description:

xiv, 245 pages : illustrations ; 24 cm.

Series:

Advanced marketing series

Advanced marketing series.

Subject Term:

Industrial design -- Management.

Marketing -- Management.

Design, Industrial -- Management.

Added Author:

Davies-Cooper, Rachel.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000051357	658.8 BRU	1	Searching... Unknown

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Summary

Summary

This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.

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