Marketing plans : how to prepare them, how to use them
Title:
Marketing plans : how to prepare them, how to use them
Author:
McDonald, Malcolm.
ISBN:
9780750601078
9780434913008
Personal Author:
Edition:
2nd ed.
Publication Information:
Oxford ; London : Published on behalf of the Chartered Institute of Marketing and the CAM Foundation : Butterworth/Heinemann, 1989.
Physical Description:
ix, 337 pages : illustrations ; 24 cm.
Series:
Marketing series (London, England)
General Note:
Includes index.
"Professional development series."
Subject Term: