Processing Web ads : the effects of animation and arousing content

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Title:

Processing Web ads : the effects of animation and arousing content

Author:

Chung, Yongkuk.

ISBN:

9781934043240

Personal Author:

Chung, Yongkuk.

Publication Information:

Youngstown, N.Y. : Cambria Press, c2007.

Physical Description:

xvi, 110 p. : ill. ; 24 cm.

Subject Term:

Internet advertising.

Internet marketing.

World Wide Web.

Brand name products.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020396392	659.144 C559P 2007	1	Searching... Unknown

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Summary

Summary

In this pioneering investigation, Yongkuk Chung measures the extent to which banner ad characteristics such as animation and pictorial representation impact traditional ad response measures such as recall and recognition.132 pp.

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