Title:
Marketing management : text and cases
Author:
Dalrymple, Douglas J.
ISBN:
9780471552550
9780471600022
Personal Author:
Edition:
6th ed.
Publication Information:
New York : Wiley, ©1995.
Physical Description:
x, 984, P-1, I-11 pages : illustrations ; 24 cm
Added Author:
Electronic Access:
InhaltsverzeichnisTable of contents http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006634418.pdf
Table of contents http://www.gbv.de/dms/bowker/toc/9780471552550.pdf
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0609/94026245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-d.html