Building great customer experiences

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Building great customer experiences

Title:

Building great customer experiences

Author:

Shaw, Colin, 1958-

ISBN:

9781403939494

9780333990131

Personal Author:

Shaw, Colin, 1958-

Edition:

Rev. ed.

Publication Information:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2005.

Physical Description:

xxii, 218 p. : ill. ; 24 cm.

Series:

Beyond philosophy

Series Title:

Beyond philosophy

Subject Term:

Customer services.

Consumer satisfaction.

Customer relations.

Added Author:

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025496296	658.812 S534B 2005	1	Searching... Unknown

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Summary

Summary

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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