Title:
Marketing management
Author:
Kotler, Philip.
ISBN:
9780130336293
9780130497154
Personal Author:
Edition:
11th ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©2003.
Physical Description:
1 volume (various pagings) : color illustrations ; 27 cm
Series:
Prentice Hall marketing
General Note:
Various multi-media instructional aids, including a web site, are available to supplement the text.
Abstract:
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
Subject Term: