Marketing management : a contemporary perspective
Title:
Marketing management : a contemporary perspective
Author:
Homburg, Christian, 1962-
ISBN:
9780077146047
Personal Author:
Edition:
2nd ed.
Publication Information:
Berkshire ; Singapore : McGraw-Hill Higher Education, c2013.
Physical Description:
xxii, 641 p. : col. ill. ; 27 cm.
Subject Term: