Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440
Title:
Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440
Author:
Mavondo, Felix.
ISBN:
9787777774648
Publication Information:
North Ryde, NSW : McGraw-Hill Book Company, c2003.
Physical Description:
v, 626 p. : ill. ; 29 cm.
General Note:
On cover and spine: Prepared by Dr. Felix Mavondo & Ms. Janine Hendry for Monash University.
A McGraw-Hill custom publication.