Title:
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Author:
Lindström, Martin, 1970-
ISBN:
9780749442842
9780749438678
Personal Author:
Edition:
Rev. pbk. ed.
Publication Information:
London ; Sterling, Va. : Kogan Page, 2004.
Physical Description:
xxviii, 321 pages : illustrations ; 24 cm
Contents:
1. Tweens -- 2. Tween dreams for sale -- 3. Bonded to brands : the transition years / Nigel Hollis -- 4. Exit fairyland -- 5. Creating imagination -- 6. How do tweens feel about brands? / Patricia B. Seybold -- 7. Stardust -- 8. The peer factor -- 9. Cyberchild -- 10. Personalized brands build strong businesses / Patricia B. Seybold -- 11. Santa's nightmare -- 12. The essence of being a child / Yun Mi Antorini -- 13. Pump up the volume -- 14. Superchannels -- 15. Kidzbiz -- 16. Tweens take to hats / Patricia B. Seybold -- 17. Calling kids -- App. 1. The BRANDchild research : the world's most extensive study of tween attitudes and brand relationships.
Added Author:
Added Corporate Author:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html