Marketing of high-technology products and innovations.

Select an Action

Title:

Author:

Mohr, Jakki J.

ISBN:

9780131230231

Personal Author:

Mohr, Jakki J.

Edition:

2nd ed. / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

Publication Information:

[Harlow] : Pearson Education International, c2005.

Physical Description:

xx, 450 p. ; 24 cm.

General Note:

"International edition"

Subject Term:

High technology industries -- Marketing.

Added Author:

Slater, Stanley F.

Sengupta, Sanjit.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025482080	658.575 S476M 2005	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015764497	658.575 S476M 2005	2	Searching... Unknown

Presents a balance between theoretical discussions and practical examples, and provides a framework for making marketing decisions in a high-tech environment. This text is useful for undergraduate/graduate courses in Marketing of High-Tech Products, as well as courses in Marketing Management, Business-to-Business Marketing, and New Products.

Available:*

Bound With These Titles

On Order

Summary

Summary