Basic marketing : a managerial approach
Title:
Basic marketing : a managerial approach
Author:
McCarthy, E. Jerome (Edmund Jerome)
ISBN:
9780256198515
Personal Author:
Edition:
2nd Australasian ed.
Publication Information:
Sydney : Irwin, c1997.
Physical Description:
xiii, 768 p. : ill. ; 25 cm.
General Note:
Previous ed.: Burr Ridge, Ill, ; Sydney : Irwin, c1994.
Reading Level:
Tertiary students.