Title:
Up against the retail giants : targeting weakness, gaining an edge
Author:
Samli, A. Coskun.
ISBN:
9780324233087
Personal Author:
Publication Information:
Mason, OH : Thomson, c2004.
Physical Description:
xxv, 194 p. : ill. ; 24 cm.
Contents:
Ch. 1. Retail marketing strategy development -- Ch. 2. Fitting into multi-layered retail competition -- Ch. 3. Major trends in the retailing sector -- Ch. 4. The retail evolution -- Ch. 5. Capitalizing on market potentials -- Ch. 6. Consumer behavior and retail strategy -- Ch. 7. Strategy alternatives -- Ch. 8. Developing, measuring, and managing store image -- Ch. 9. People are our strength -- Ch. 10. We must communicate with our market -- Ch. 11. Developing a merchandise mix -- Ch. 12. Pricing is a powerful tool -- Ch. 13. Being a part of a supply chain -- Ch. 14. Controlling the store performance.
Abstract:
"As large-scale discounters and national or international chains are handling more retail sales volume, the very existence of small- and medium-sized retailers is being threatened. Online retailing has brought many more competitors into the retail space. To even hope to compete you must have a strategy that establishes your business with a solid place in the market. Up Against the Retail Giants presents a strategy, not just to survive, but also to prosper."--BOOK JACKET.
Added Author:
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017560.html