Added Value : the alchemy of brand-led growth

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Title:

Author:

Sherrington, Mark.

ISBN:

9781403903877

Personal Author:

Sherrington, Mark.

Publication Information:

Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.

Physical Description:

xvi, 208 pages : illustrations ; 25 cm

Contents:

Foreword: Can I start by saying ... -- Introduction: The Five 'I's -- Insight -- Ideas -- Innovation -- Impact -- Investment return -- Afterword: And another thing ... -- Decoding competitive propositions: a semiotic alternative to traditional advertising research / Levi-Strauss: a business in denial / The Brand Bullseye and the story of Pilsner Urquell.

Corporate Subject:

Added Value (Firm)

Added Value (Firm) (OCoLC)fst00778470

Subject Term:

Brand name products.

Branding (Marketing)

Value added.

Corporations -- Growth.

Brand name products. (OCoLC)fst00837883

Branding (Marketing) (OCoLC)fst01743755

Corporations -- Growth. (OCoLC)fst00879875

Value added. (OCoLC)fst01163878